Before joining the world of tech sales, Tara began her career in education and admissions. With a strong passion for school communities and helping students, she found herself naturally drawn to roles that required communication, relationship-building, and advocacy, all key traits in sales.
In admissions, she was essentially selling the school by talking to prospective parents, helping them see the value. It felt surprisingly similar to sales. While she loved working in education, Tara knew she was ready for a pivot. The tech world had always intrigued her, especially the fast pace and innovation that came with it. After discovering a BDR opportunity online, she applied, but quickly realized how challenging it was to navigate the process solo.
“I wasn’t getting feedback. I knew I was interested in sales, but there was so much I didn’t know. That’s when Vendition stepped in and really changed everything.”
Tara wasn’t actively seeking a recruiting company, but a conversation with Vendition’s Relationship Manager, Morgan, changed her mind. Morgan walked her through the process—how Vendition could help land that first interview and continue advocating for her throughout the hiring journey. Getting that first interview is the hardest part. Having someone who could help her get in front of the right people, and be in her corner along the way, made all the difference.
Now thriving in her SDR role at a cutting-edge AI startup, Tara is energized by the pace and potential of the work. The company’s focus on innovation, and the relevance of their AI-driven product, make each day exciting and full of opportunity.
Of course, the SDR role comes with its challenges. From dealing with rejection to mastering time management, Tara leaned on her team and her Vendition mentor for support. There are good days and bad—learning how to bounce back, structure her day, and stay focused has been a key part of her growth. Her mentor offered practical advice, like calendar blocking, and helped her adjust to the rhythm of the role.
For those just starting their sales journey, Tara encourages new SDRs to ask for help while also pushing themselves to improve. Success comes from sticking to a process, constantly iterating, and being open to learning and growth.