Before joining Vendition, Rainey had been working as an Account Executive at Yelp. While she enjoyed the fast-paced nature of closing deals, she realized she hadn’t fully built the foundation needed to succeed long-term in sales. Wanting to grow her skills from the ground up, she took a step back to pursue a career as an SDR.
She began looking for roles while nannying, but breaking into the SDR world proved more difficult than expected. Even though many roles were labeled “entry-level,” landing one without the right experience or support was a challenge. That’s when she found Vendition.The apprenticeship offered exactly what she needed: coaching, interview support, and on-the-job training.
Vendition helped her not only get in the door but also gain the confidence and tools to excel in the role.
With help from her mentor, she explored new outreach strategies and pushed herself outside of her comfort zone. She experimented with personalized LinkedIn messages, video intros, and voice notes—tactics she hadn’t used before but quickly saw results from. “I learned not to be afraid to try new things,” she said. “That’s how you stand out.” She also discovered a passion for the research side of the SDR role, diving into company websites and LinkedIn profiles to make sure her outreach was targeted and relevant.
After the apprenticeship, her growth continued. She became more confident in leading prospect conversations, booking high-quality meetings, and learning how to partner effectively with different AEs. Understanding how AEs approach deals gave her even more context to improve her outreach.
Today, she’s thriving in her SDR career, grounded in the fundamentals, confident in her skills, and continuing to grow. Vendition provided the structure and support to help her start strong and succeed.